Reid's Philosophy

Traditional thinking is known and predictable. We exploit the unexpected and go beyond.

Mission Statement:

The Reid Group: We exist to create success stories for our clients.

Our personal service and nonhierarchical environment mean we have the flexibility to move quickly and provide superior service even in your most demanding situations.

To communicate effectively you must talk to the right people, about the right topic, at the right time, in the right format. Market research is an essential part of this process.

Your message must be simple, clear, consistent, response generating.

We are strategic thinkers:

• we define the problem or opportunity
• we define goals & objectives (where you want to go)
• we develop a marketing strategy (how you are going to get there)
• we develop a creative strategy, positioning & branding statements (how you will market yourself, the perceptions you will create, the market niche you will own)

We are solution providers:

• we understand communication options
• we understand the target audience and its needs
• we crystallize benefits

We execute effectively:

• we create and develop communication tools (advertising, corporate communications, design, new media)
• we stay on strategy and ensure consistency
• we employ the right tools at the right time

Our process:
new project
	creative brief and client approval
		estimates and client approval
			creative concepts and client approval
				project completion and delivery