Marketing from a New Beginning - The Critical Step
If you want long-term marketing success, don't start with THE BIG IDEA. This was the main message Monica Reid, President of The Reid Group, wanted to convey to small business owners at the recent Information Fair held in Waterloo.
There is a critical process that starts long before the flow of creative juices; it is this process that actually makes the juice ? strategic planning. We've all heard of it, but how many of us are committed to doing it? Perhaps we would respect it more if we knew that poor planning is the primary cause of death in promotional campaigns.
The Critical Step continued...