Reid Group Gets Hospital Fundraising Project
On-Line Daily Adnews Friday, October 24, 1997
The Reid Group of Kitchener, Ont. will launch a fundraising campaign next month for the Toronto Hospital Foundation. The goal of the campaign is to raise $400,000, which will be allocated to the areas of patient care, research and new hospital equipment. The campaign will use advertising, direct mail and PR. The agency hasn't decided yet which media it will use for advertising. The Reid Group won the project earlier this month in a competition with three other agencies. The foundation has two fundraising campaigns each year, one beginning in the spring and one in the fall. It hires agencies on a project basis to handle the ad campaigns for them. The Toronto Hospital Foundation is an acute care teaching facility with about 1,000 beds.