Jazzing Up A Sales Pitch Content & Quality
Still Count in Multimedia Sales Presentations
Globe & Mail - Monday, April 28, 1997 By: Jeff Evans
In 1987, when I worked in a firm specializing in desktop publishing and multimedia production, I was contacted by an advertising agency that was pitching for the account of a major Canadian computer company - Commodore Business Machines.
The agency cleverly decided to use Commodore's own multimedia technology to prepare its pitch, hoping to outshine the other agencies making presentations with old-fashioned, static flip charts and overhead transparencies. I used the would-be client's own multimedia computers to create a colourful, computer slide show that fitted on a single floppy disk. The agency went on to wow Commodore management with its obvious mastery of the company's own technology.
Jazzing Up A Sales Pitch contunued...